Why inclusiveness is not a nice-to-have in product development.

Last year at Edge conf in London, Derek Featherstone said: > You can get 80–90% of the way accessible by testing everything with a keyboard and dealing with good, solid semantic markup And it made me wonder: If it’s that easy, then why doesn’t everybody do it?

Today is Global Accessibility Awareness Day [http://www.globalaccessibilityawarenessday.org/]. Designers, developers and usability experts from all over the world are invited to start thinking, talking and learning about accessibility for all things digital and people with disabilities. Because we all want to make our products better and accessible for